free, no sign-up, no catch

Which post actually worked?

Add tracking tags to any link so your analytics can tell you exactly which campaign, channel or ad brought each visitor. Fill in the boxes, copy the link, done.

Website URL *

Campaign Source *

Campaign Medium *

Campaign Name *

Campaign Term paid search keywords

Campaign Content A/B variant identifier

Generated URL

What on earth are UTM parameters?

They are short tags you stick on the end of a link. When someone clicks it, Google Analytics (or Plausible, or whatever you use) reads the tags and notes where that visitor came from. Without them, a WhatsApp broadcast, a newsletter and a Facebook post all look the same in your dashboard: just "direct".

There are five: utm_source is the platform (say, facebook), utm_medium is the type of channel (social) and utm_campaign is the specific push (q1-promo). utm_term is for paid search keywords and utm_content tells apart different versions of an ad.

Example output

https://yoursite.com/offer?utm_source=facebook&utm_medium=social&utm_campaign=q1-promo

made by Takunda, between other things. Say thanks (or tell me what broke) →